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Kramer announces new Australian partnership with AVA Distribution
Posted on Sunday, March 12, 2023

Brisbane, Australia, March 2023 – Kramer, the leading audio-visual experience company, today announced its expanded distribution partnership with AVA Distribution (AVAD), an audio-visual distributor headquartered in Brisbane, Australia.

From innovative wireless presentation and collaboration, revolutionary room control built in the cloud, to web-based AV network management, Kramer is setting a new standard for AV/IT convergence upon an open ecosystem. The company is committed to providing the best products, solutions, and services, and remaining the all-round choice for the enterprise, education, and government markets.

With this new partnership, AVAD will  market, distribute, and support Kramer's entire portfolio while delivering the most intuitive audio-visual experiences through its wide network of resellers, integrators, consultants & installers across Australia. Customers will now have access to a dedicated team, offering end-to-end audio-visual technologies with reliable support that drives their businesses forward.

The partnership falls under Kramer's new ENGAGE Partner Program, designed to Enable its Network (of partners) to Grow, Accelerate, Gain and Excel. The scheme engages distributors, system integrators, and resellers to boost growth and profit via Kramer product portfolio adoption, training, certification, and marketing efforts. Accredited partners enjoy various benefits and incentives such as marketing development funds and special equipment discounts.

Marc Remond, Kramer President APAC, said: "We are very excited to partner with a value-added AV distributor such as AVAD to strengthen our position as a leading professional AV vendor in Australia. AVAD's team is extremely professional, and the company has a longstanding reputation in the ProAV market."

"Thanks to this close partnership, both resellers and customers will gain access to Kramer's secure and reliable products along with the technical support, training, and programming services they need to ensure their technology deployments are successful and provide the best possible return on investment."

Santo Pappalardo, Managing Director at AVAD, said: "We have been a Kramer distributor since 2016 and are delighted to have been chosen to become their principal distributor for the new ENGAGE channel program. Kramer delivers a complete range of innovative products designed to help our ProAV resellers create the absolute best audio-visual experiences."