Rancho Cordova, Calif., USA – 16, April 2013 – Barco, the global digital cinema technology leader, has announced an agreement with Cinemark International to enable its continued expansion of digital cinema in Latin America. With Barco’s DLP Cinema® projectors, the company will elevate the moviegoing experience for patrons in 12 countries throughout Brazil, Central and South America.
Cinemark’s commitment to quality fuels success
With this recent deal, Cinemark International is building upon its successful Latin American deployment of 400 Barco projectors to meet the growing demand for high-quality motion picture entertainment. The newly digital theaters are measurably driving profitability for the company in the form of increased revenues in combination with business model efficiencies gained through the conversion to digital cinema.
“We are pleased to grow our relationship with Barco as they have continued to provide the best and brightest digital cinema solutions and superior customer service for our theaters worldwide,” comments Valmir Fernandes, President of Cinemark International.
A tailored approach to the Latin America market
“While we’ve enjoyed overwhelming success with our North America digital cinema deployment, our Latin America market has unique needs and circumstances. Barco understands this well, and provides the local resources to support our digital cinema conversion as well as outfit our new sites as we expand in the region,” comments Damian Wardle, Vice President Global Theatre Technology.
“We are honored that Cinemark International has selected Barco as its global digital cinema partner. Their commitment to providing the people of Latin America with the highest quality cinema entertainment mirrors our dedication to this growing region and desire to serve the unique needs of this market,” comments, Ney Corsino, Vice President for Barco Latin America. “As Barco continues to introduce exciting new technologies to enhance the entertainment value of cinema, Cinemark will be at the forefront to deliver these innovations to an eager moviegoing public.”
Barco maintains eight parts depots in Latin America, providing 24/7/365 onsite technical support through local service teams. In addition, Barco’s installation and advanced service certification training is available in
Sao Paulo, Brazil, Mexico City, Mexico, and Sacramento, California.