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Barco

Barco is a global technology leader that develops networked visualization solutions for the entertainment, enterprise and healthcare markets. Its solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare.
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Barco showcases HDR Lightsteering technology at Asian World Film Festival
Posted on Monday, November 7, 2022
Barco showcases HDR Lightsteering technology at Asian World Film Festival

Nov. 7, 2022 - The Asian World Film Festival (AWFF) showcases a selection of Asian World cinema to the community of Los Angeles moviemaking professionals. The festival is unique in that it predominantly screens Oscar and Golden Globe-submitted films from Asia for Best Foreign Language Film. Since the festival's inception, it has screened over 100 Oscar and 50 Golden Globe submissions.

The 2022 festival will showcase for the first time seven titles graded in High Dynamic Range (HDR). These will be screened in the dedicated premium auditorium at the festival, equipped with a prototype setup of Barco's HDR Lightsteering technology. Amongst these titles selected for premium screening are six Official Submissions for Best International Feature Film at the 95th Academy Awards. In a joint collaboration with the Barco HDR content creation team and the directors of the different submissions; the titles were regraded to take full advantage of the enhanced capabilities of the high dynamic range format and the Lightsteering projection technology.

Barco's HDR Lightsteering is a projection technology that allows bringing next generation premium image quality to cinema auditoriums. In the future, it will offer both brighter highlights and darker black levels, to enable a higher dynamic range in the image. It does this by making efficient use of laser-generated light through smart steering; leading to a projection setup that combines backwards compatibility with cinema operations and future-proofness for HDR content and premium experiences. This gives moviemakers more degrees of freedom, a broader palette to work with. For movie-goers it brings a more immersive experience, a wow-effect to fit the large screen. Barco is proud to work together with the Asian World Film Festival, its moviemakers and its audience members to showcase this innovative technology.

Asian World Film Festival, takes place Nov 9-18, in Marina Del Rey (Los Angeles). The Barco HDR Lightsteering auditorium is installed at the AMC Marina Marketplace 6.

On Tuesday November 15th, Barco's Head of HDR Content Workflow, Joachim Zell will be hosting a workshop at the Asian World Film Festival titled "Color Consistency: from the movie set to the theater". In this workshop, Barco will present the tools that are being developed to support the news HDR content creation end-to-end. The workshop is from 5-8 PM (Pacific Time) and tickets are available for $10 via this link.

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