Rancho Cordova, CA USA – 18 March 2014 – Barco, the worldwide market share leader in digital cinema projection, is innovating and setting a new standard for the most powerful and engaging experiences in cinema. The collaboration with veteran cinema strategist and movie technology futurist Ted Schilowitz will center around the launch of CinemaBarco, and bring classic Hollywood showmanship back to the theater.
“Ted brings a refreshing, childlike enthusiasm combined with his unique brand of disruption toward our efforts in creating new, exhilarating and communal entertainment experiences,” comments Todd Hoddick, Vice President Global Entertainment for Barco. “Best of all, he reminds us just how much we can achieve when we kick our mutual talents into high gear, and have fun doing it! What we have to show you at Cinemacon is a result of all that good work.”
Bringing showmanship to a new community of moviegoers
Schilowitz is working with Barco to launch CinemaBarco which celebrates the art, science and magic of the movies and offers storytelling moments that can be implemented throughout the cinema to create a compelling user experience that starts as soon as moviegoers enter the lobby.
Raising the entertainment bar
“Todd and I have been breaking new ground together for years in our collaboration between Barco and Red Digital Cinema, where we’ve showed off the wonders of ultra-high resolution movie images using the best-of-breed 4K digital cinema projection systems from Barco,” comments Schilowitz. “The Barco team and I share a powerful vision for the future of cinema, one that will be exponentially more entertaining, more captivating, and more thrilling than the typical moviegoing experience. We can’t wait for audiences to experience our vision at CinemaCon.”
“Without revealing what we’ve been working on, I’ve had an opportunity to spend time at Barco’s labs in Belgium, and I can tell you it’s going to be something really worth seeing in a proper movie theater in Las Vegas during CinemaCon. It’s even too big and radical to contain in Caesars Palace, so we are inviting guests to join us to witness the real thing, at a real movie theater near the convention site.
Schilowitz continues: “I highly recommend you come on this cinema journey with us to experience CinemaBarco at CinemaCon.”
Experience our vision
Barco invites CinemaCon attendees to get a glimpse of cinema’s future as Schilowitz and the rest of the Barco team unveil The CinemaBarco Experience, with demonstration sessions hosted by Barco from March 25-27 at the Cinemark Century 16 South Point and XD. Multiple sessions are available, with bus transportation provided. Visitors can register for a session at this website.
Barco will also showcase several of its theater-wide cinema entertainment solutions in Booth #2313A at CinemaCon from March 24-27 at Caesars Palace in Las Vegas, Nevada.